Loop Mobile Renews Mobile Community Contract With Foundation Client,3 Australia

Released on: April 28, 2008, 11:29 pm

Press Release Author: Cathryn van der Walt / Einsteinz Communications on behalf of
Loop Mobile

Industry: Telecommunications

Press Release Summary: 3 confirms long term commitment to MOKO mobile community,
collaboration to identify and develop white label community opportunities to
continue

Press Release Body: Sydney, April 29 2008 --Loop Mobile Limited (ASX: LPM) today
announced that Australia's first 3G network, 3 Australia (3) has renewed its
contract for mobile community networking services for the company's MOKO offering. 3
will continue to include the MOKO mobile community for Planet 3 members and further
identify and develop joint white label mobile community opportunities for high
profile branded content providers. This includes ongoing collaboration for the Big
Brother reality television series.

Today MOKO on Planet 3 provides enhanced search facilities; instant chat; personal
profiles; build friends lists; uploading and sharing photos and videos and MOKO
Music.

"Our partnership with 3 has been very collaborative to date and this has produced
outstanding results for Planet 3 members as well as both companies," outlined Mr.
Martin Hoffman, CEO and Managing Director for Loop Mobile.

"Whilst the renewal of this contract with our first client globally is always a
watershed moment, we are proud to continue to partner with a carrier that has had
such a positive understanding and support for the evolution of our MOKO mobile
community platform," he continued.

The MOKO community on Planet 3 is a monthly subscription based service with day pass
use also available.

The continued popularity of the global MOKO community is apparent over the last 12
months of activity with over half a billion page impressions generated. To date MOKO
has already achieved over 5 million user-generated MMS, over 80 million instant
messages, over 3 million private messages and over 50 million video downloads. In
the last 12 months, the average user session time has grown to reach over 75 minutes
per user session.

In Australia MOKO is available on the 3 Mobile, Virgin Mobile and Optus networks. It
recently launched MOKO Music and will shortly launch the fully integrated mobile to
PC solution, MOKO Online.

About Loop Mobile Limited
Loop Mobile Limited is an international provider of mobile communities, targeting
the youth and young adult demographic. The company's flagship mobile community
product, MOKO, is implemented across the 3 Mobile Australia, Virgin Mobile Australia
and Optus Communications networks. MOKO is also available worldwide via mobile
internet at www.moko.mobi. Loop also provides white-label mobile community services
to major brand and content owners including Telstra Australia and ITV PLC, the
United Kingdom's largest commercial television broadcaster.

Loop was founded in 2004 in Perth and is today headquartered in Sydney. Its
proprietary platforms enable the uploading and viewing of pictures and videos,
personal profiles, live chat threads, private messaging, search facilities and
additional features. Loop was the winner of the 2007 Best User Generated / Social
Networking Service "MEFFY" international award by the Mobile Entertainment Forum for
MOKO. MOKO mobile community was also the winner of the 2008 National Association of
Television Program Executives' (NATPE) Mobile++ Top 12 Awards for excellence in the
mobile content marketplace MOKO was most recently selected as an Official Honouree
for the Social Networking category in The 12th Annual Webby Awards.
www.loopmobilelimited.com.

About 3
3 is Australia's first 3G network, bringing over one million customers mobile
broadband, live Mobile TV, full length audio and video music tracks, live Video
Calling, high-speed email and other great entertainment and information services in
3's Broadband Zones.
Press release distributed by PressReleasePoint(http://www.pressreleasepoint.com/)

For media interviews or trial use of MOKO please contact:
Cathryn van der Walt
Einsteinz Communications on behalf of Loop Mobile
Sydney
0402 327 633
cathrynvanderwalt@einsteinz.com.au
http://einsteinz.com.au






Web Site: http://einsteinz.com.au

Contact Details: Cathryn van der Walt
Einsteinz Communications on behalf of Loop Mobile
Sydney
0402 327 633
cathrynvanderwalt@einsteinz.com.au
http://einsteinz.com.au

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